The UT Alumni License Plate program is an ongoing campaign that involves various creative deliverables. With each plate renewal, approximately $15 is given back to UT for student scholarships, so the aim is to have as many plates on the road as possible.

For 2023, I designed a series of vintage postcard-inspired illustrations for each season. These illustrations were mainly used on the back of the Torchbearer and Our Tennessee magazines. Some were also featured on billboards and various digital platforms.

For 2024, I created and photographed a playful scene of the plate with various orange cars and road signs. These were used on a billboard, on alumni.utk.edu, and in emails.